The process will become more intuitive as you get a better understanding of your industry and customer base. See how other sellers are pricing and marketing similar items and determine your own revenue projections. The process can feel overwhelming when you're first getting started, but this is an area where research is your friend. If this is the first time you’re pricing your products (as opposed to adjusting existing prices for eBay), consider: Of course, this is on top of your operating expenses and cost of goods. Spend some time figuring out how the listing fees will affect the price, whether an auction or Buy It Now option is the way to go, and how to factor in shipping costs. If you’re selling your products elsewhere, re-crunch the numbers for eBay and adjust your prices to cover store and listing costs. Sellers are given a certain allocation of “zero insertion fee” listings, but you'll have to check the specifics of your account for your monthly allowance. The monthly subscription fee is determined according to your subscription plan, but the insertion fees vary according to a number of factors, including listing type, whether it is a single or duplicate listing, and whether the item is relisted. There are five main seller subscription categories: You'll pay a monthly subscription fee to keep your store open and operating, as well as an individual listing fee for each item you sell in your store (known as an insertion fee). (It's important to note that Buy It Now is a premium function that will cost more than listing items for auction).ĮBay charges a number of fees depending on the type of store and the items you will be selling, which can get confusing when you’re trying to decide how to price your items. But if auctions are not your thing, the “Buy It Now” option makes it possible for customers to purchase items from your store as a direct sale. If you or someone you know was on eBay in the early days, chances are they spent a good amount of time perfecting their bidding game. If you've already chosen your inventory and seller niche, understanding the top-selling items can help you see where your store fits in and what top sellers are doing to get their products in front of millions of eBay's loyal customers. If you want to open a store but are not sure what to sell, the top-selling items feature is a great resource that offers insight into trends in every category. Since the early days, eBay’s millions of independent sellers have evolved to offer everything from luxury goods and services to top-shelf electronics. Search Top-Selling ItemsĪt its inception, eBay was a marketplace for people to sell everything from the mundane to the outright weird. That said, you don't have to reinvent the wheel it’s perfectly acceptable to adopt strategies that successful sellers in your category are using. Note the successful sellers across different categories and see if you can pinpoint what they have in common.įocus your research around the goal of making your own products stand out and building your brand, even if you are selling in a popular category. Make sure your searches are granular, focusing on similar products and categories to those you plan to sell in your own store. Search for products throughout the site to get a feel for how eBay’s search/filtering features work. The easiest way to do that is to start using eBay as a casual shopper. The key to setting up and maintaining a successful eBay store is to understand how the platform operates from the buyer's perspective. Below, we’ve compiled a list of things to know to attract and convert more customers on eBay. However, there are a number of extra steps you can take to help with everything from boosting your SEO rankings offering the best customer service experience. The selling process as listed on the eBay Seller Center is fairly straightforward: list, ship, and get paid. No matter which category you fall into, there are a few things to know about selling on eBay that will help you sell as much as possible. Still others run an ecommerce site and use platforms like eBay and Amazon to broaden their reach and create an omnichannel strategy. Selling on eBay lets you generate some income and start noticing which products and messages are popular, so you’ll be able to launch your online store armed with information. Many online sellers and entrepreneurs use eBay as a gateway or stepping stone to a full ecommerce business.
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